Video Productions

Hipster beards go global


London. Hipster heaven. It’s a city more into big beards than Big Ben because mutton chops rock, right? But whilst hipster hair makes sense in London – a beard keeps you warm, after all – what are beardymen now doing in Asia? Weirdly, the hipster beard is catching on with hipster boys in Hong Kong, even though the year-round humidity seriously threatens a Bad Beard Day. This video is a probe into the puzzling export of the hipster beard to Asia. Why, dude?